Well, whatdaya know

Have you seen the ads for chocolate diamonds?   Well I got curious and googled it. Turns out it was all just a marketing.

The chocolate diamond is actually a product of great marketing and branding. Before the year 2000, no one really paid much attention to this brown bauble until Le Vian, the jewelry house, thrust this into celebrity status by placing it on the red carpet, on Halle Berry’s gorgeous body (and on 100 Hollywood stars since), and changing its name from Fancy to Chocolate. By changing how people perceive diamonds, Le Vian made the chocolate diamond something of a star worthy of well-deserved attention and patronage. Where before it was classified a low C4-C6 rating, the chocolate diamond has found its place thanks to the enterprising marketing effort of Le Vian.

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